Logo Rationale

 

The Hong Leong Symbol is a stylised rendition of a dragon - a mythical creature associated with good fortune and power.

Using bold lines and contemporary colours, the following are the characteristics that define the lines:

• The downward-sweeping blue lines signify the Group's motto 'Reaching Out To You'.
• The upward-sweeping red lines signify the Group's progressive growth.
• The six lines coming together reflect a mission of globalisation
• The lines converge to symbolise a cohesive group moving forward into the new millennium.
• The individual lines stand for the diversity of the Group's business interests.